Give curly, coily, and textured hair a complete care routine with As I Am CoWash & Curl Care, featuring nourishing and styling formulas designed to cleanse, condition, moisturize, strengthen, and define natural curls.

The collection includes As I Am Coconut CoWash, As I Am Restore & Repair Jamaican Black Castor Oil CoWash, and As I Am Curling Jelly, providing versatile options for maintaining soft, moisturized, manageable, and beautifully defined curls.

The Coconut CoWash combines the cleansing action of a shampoo with the conditioning benefits of a crème conditioner. Its creamy, non-foaming formula is designed to remove product buildup while helping preserve the hair's natural moisture. Coconut Oil provides nourishing care, while Tangerine, Saw Palmetto, Castor Oil, and Phytosterols complement the formula's scalp and hair-care benefits.

For hair that needs additional strengthening and repair-focused care, the Restore & Repair Jamaican Black Castor Oil CoWash features Jamaican Black Castor Oil alongside Vitamin E and Ceramides. The formula is designed to cleanse gently while helping maintain hydration, softness, manageability, and the appearance of stronger, healthier hair. It is particularly suited to curly, coily, and textured hair types.

The Curling Jelly is designed to enhance natural curl and coil patterns while providing flexible-looking definition. Formulated with Aloe Vera, Vitamin E, Pectin, and Sugar Beet Root, it helps moisturize, smooth, and define curls while reducing the appearance of frizz. Its lightweight gel texture is designed to provide hold without leaving hair feeling excessively stiff or crunchy.

Together, these As I Am formulas provide practical options for co-washing, conditioning, moisturizing, curl definition, and styling, making them a valuable addition to a natural hair-care routine.

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Key Benefits

Coconut CoWash – Classic

• Gentle cleansing without excessive stripping
• Helps remove product buildup
• Helps preserve natural moisture
• Contains Coconut Oil
• Helps nourish and moisturize curls
• Helps leave hair soft and manageable
• Contains Tangerine and Saw Palmetto
• Contains Castor Oil and Phytosterols
• Creamy, non-foaming texture
• Conditions and detangles
• Suitable for curly and coily hair
• 454g / 16oz size

Restore & Repair Jamaican Black Castor Oil CoWash

• Contains Jamaican Black Castor Oil
• Helps nourish and strengthen hair
• Gentle co-wash cleansing
• Helps remove buildup
• Helps maintain hydration
• Contains Vitamin E and Ceramides
• Helps care for damaged-looking strands
• Helps support shine and elasticity
• Designed for curly, coily, and textured hair
• Helps reduce the appearance of frizz
• Sulfate-free according to supplied information
• 454g size

Curling Jelly – Classic

• Defines natural curls and coils
• Helps enhance natural curl patterns
• Provides long-lasting-looking definition
• Contains Aloe Vera
• Contains Vitamin E
• Contains Pectin
• Contains Sugar Beet Root
• Helps lock in moisture
• Helps reduce the appearance of frizz
• Provides lightweight styling hold
• Helps create soft, touchable-looking curls
• Designed to minimize flakes and crunch
• 454g / 16oz size
• Cruelty-free according to supplied information

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Suitable For

• Curly hair
• Coily hair
• Textured hair
• Natural hair
• Hair Types 3 & 4
• Dry-feeling hair
• Frizzy hair
• Hair needing additional moisture
• Hair needing curl definition
• Hair prone to product buildup
• Hair requiring gentle cleansing

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How to Use

Coconut CoWash

Thoroughly wet your hair. Apply a generous amount of Coconut CoWash to the scalp and hair.

Massage gently into the scalp and distribute through the lengths of the hair. Rinse thoroughly.

Repeat if additional cleansing is desired.

Jamaican Black Castor Oil CoWash

Wet hair thoroughly and apply the co-wash to the scalp and lengths.

Massage gently to loosen buildup and distribute the creamy formula throughout the hair. Rinse thoroughly.

Curling Jelly

Apply an appropriate amount to clean, damp or wet hair.

Distribute evenly through curls and coils, then gently scrunch or style according to your preferred curl routine.

Allow hair to air-dry or use your preferred drying method.

Always follow the manufacturer's instructions on the product packaging.

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When to Use

CoWash

• Regular cleansing between shampoo washes
• When hair feels dry
• When curls need moisture
• When product buildup needs to be removed

Jamaican Black Castor Oil CoWash

• When hair needs additional nourishment
• When curls feel dry or weak
• As part of a strengthening hair-care routine
• For regular co-washing

Curling Jelly

• Wash-and-go styles
• Twist-outs
• Curl definition
• Daily curl refreshment
• When additional definition and hold are desired

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Expected Results

With consistent use, hair may feel cleaner, softer, more moisturized, manageable, and refreshed.

The co-washing formulas are designed to cleanse while helping maintain moisture, while the Curling Jelly helps enhance the natural appearance of curls and coils with a defined, smooth-looking finish.

Individual results vary depending on hair type, condition, styling routine, and frequency of use.

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Key Ingredients & Benefits

Coconut Oil

Provides nourishing and moisturizing care and helps support softer, more manageable-looking curls.

Jamaican Black Castor Oil

A rich botanical oil commonly used in hair-care formulations to nourish the hair and scalp and support stronger-looking strands.

Aloe Vera

Helps provide moisturizing and soothing care while complementing curl-definition routines.

Vitamin E

An antioxidant commonly used in cosmetic and hair-care formulations to support conditioning, softness, and shine.

Ceramides

Help support the appearance and feel of healthier, smoother hair.

Pectin

Used in the Curling Jelly formula to help provide styling support and complement curl definition.

Sugar Beet Root

Helps complement the styling formula and supports smooth-looking, moisturized curls.

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Hair Benefits

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Product Specifications

*The Jamaican Black Castor Oil CoWash is specifically described as suitable for Hair Types 3 & 4.

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Formula Benefits

Gentle Co-Washing

The CoWash formulas are designed to cleanse away buildup while helping preserve moisture, making them useful for curly and coily hair that can become dry with frequent traditional shampooing.

Moisture & Conditioning

The creamy formulas help provide conditioning care, leaving curls feeling softer and more manageable.

Curl Definition

Curling Jelly helps enhance the natural appearance of curls and coils while providing styling support.

Frizz Control

The moisturizing and styling formulas help create smoother, more controlled-looking curls.

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Hair Type

The supplied information specifically highlights the products for:

• Curly hair
• Coily hair
• Textured hair
• Hair Types 3 & 4

The Coconut CoWash is described as particularly suitable for curly and coily textures, while the Jamaican Black Castor Oil CoWash is designed for Hair Types 3 & 4.

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Packaging Details

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Manufacturer Information

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Testing & Certifications

• Dermatologically Tested: -
• Clinically Tested: -
• Hypoallergenic: -
• Cruelty-Free: Yes*
• Vegan: -
• Paraben-Free: -
• Sulfate-Free: Yes*
• Silicone-Free: -
• ISO Certification: -
• GMP Certification: -

*Based on the supplied product information for the Curling Jelly and Jamaican Black Castor Oil CoWash.

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Safety Information

For external use only. Avoid direct contact with the eyes.

If the product enters the eyes, rinse thoroughly with clean water.

Do not apply to irritated or damaged scalp.

If irritation, redness, itching, or discomfort occurs, discontinue use.

Patch testing before first use is recommended, particularly for sensitive skin or scalp.

Keep out of reach of children. Store according to the manufacturer's packaging instructions.

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Frequently Asked Questions

What is As I Am CoWash?

As I Am CoWash is a cleansing crème conditioner designed to gently cleanse hair while helping preserve natural moisture.

What is the difference between CoWash and regular shampoo?

Co-washing uses a conditioning cleanser designed to remove buildup while helping retain moisture, making it particularly popular for curly, coily, and textured hair.

What is As I Am Coconut CoWash used for?

It is designed to gently cleanse and condition curly and coily hair while helping maintain moisture and manageability.

What is Jamaican Black Castor Oil CoWash used for?

It provides gentle cleansing and nourishing care for curly, coily, and textured hair while helping maintain hydration and stronger-looking strands.

What is Curling Jelly used for?

Curling Jelly is a styling product designed to enhance curl and coil definition while providing hold and helping reduce the appearance of frizz.

Is it suitable for curly hair?

Yes. The products are specifically designed with curly, coily, and textured hair in mind.

Is it suitable for Hair Types 3 and 4?

Yes. The Jamaican Black Castor Oil CoWash is specifically described as suitable for Hair Types 3 & 4.

Does Coconut CoWash contain Coconut Oil?

Yes. Coconut Oil is one of its featured ingredients.

Does the Restore & Repair CoWash contain Jamaican Black Castor Oil?

Yes. Jamaican Black Castor Oil is a key ingredient in the Restore & Repair formula.

Does Curling Jelly contain Aloe Vera?

Yes. Aloe Vera is one of its featured ingredients.

Does Curling Jelly leave curls crunchy?

The supplied information describes the formula as providing soft, touchable curls without crunch.

Can Curling Jelly be used for twist-outs?

Yes. It is described as suitable for wash-and-go styles and twist-outs.

Are these products suitable for daily use?

The supplied information describes the CoWash as suitable for regular use. Follow your hair's needs and the manufacturer's instructions.

What size are the products?

The supplied information lists 454g / 16oz for the Coconut CoWash and Curling Jelly, while the Jamaican Black Castor Oil CoWash is listed as 454g.

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