Get a smoother, fresher-looking makeup base with e.l.f. Power Grip Primer, a high-performance gel primer designed to help grip makeup and extend its wear. Its clear, sticky gel texture creates a comfortable base that helps foundation and other complexion products adhere to the skin for a more long-lasting makeup look.

The Power Grip Primer features a lightweight gel texture that applies smoothly and provides a dewy, hydrated feel without leaving the skin feeling dry or heavy. It is designed to prepare the complexion before makeup while helping reduce the appearance of fading throughout the day.

The range also includes Power Grip Primer + 4% Niacinamide, which combines the gripping effect of the original primer with 4% Niacinamide. Niacinamide is commonly used in cosmetic formulations to support a more even-looking skin tone and smoother-looking complexion.

Whether you're creating an everyday makeup look or preparing for a long day, event, or special occasion, e.l.f. Power Grip Primer provides a practical first step for creating a comfortable base and helping makeup stay in place.

With a convenient 24ml / 0.8 fl oz size, the primer is easy to keep in your makeup bag and suitable for everyday use.

Key Benefits

Manufacturer / Product Claims

Helps grip makeup for longer-lasting wear
Helps foundation and complexion products adhere to the skin
Lightweight gel primer texture
Provides a hydrating, dewy feel
Helps create a smooth makeup base
Designed to minimize makeup fading
Available in original and 4% Niacinamide formulas
Convenient 24ml size

Ingredient-Based Benefits

Niacinamide (4%): Commonly used in skincare and cosmetic formulations to help improve the appearance of uneven skin tone and support a smoother-looking complexion.
Gel Formula: Provides a lightweight, comfortable texture designed for makeup preparation.

Suitable For

Daily makeup routines
Long-lasting makeup looks
Foundation application
Special occasions and events
Makeup users looking for a gripping primer
Dull-looking or uneven-looking complexion
Individuals who prefer lightweight gel primers

How to Use

After cleansing and moisturizing, apply a thin, even layer of e.l.f. Power Grip Primer to the face using clean fingertips.

Allow the primer to set briefly before applying foundation or other makeup products.

For best results, apply makeup once the primer feels slightly tacky.

When to Use

Morning
Before makeup
Daily
Before special occasions
Before events

Expected Results

The skin may appear smoother, more hydrated, and prepared for makeup application. Makeup is designed to adhere better to the primed skin and maintain a more fresh-looking appearance for longer.

Individual results may vary depending on skin type, makeup products, and application technique.

Suitable Skin Types

Normal skin
Dry-looking skin
Combination skin
Oily skin
General use

Active Ingredients

Ingredient	Function
Niacinamide (4%)*	Helps improve the appearance of uneven skin tone and supports a smoother-looking complexion

*Applies to the Power Grip Primer + 4% Niacinamide variant.

Complete Ingredient List

Original Power Grip Primer: -
Power Grip Primer + 4% Niacinamide: -

Safety Information

For external cosmetic use only. Avoid direct contact with the eyes. If irritation or discomfort occurs, discontinue use. Store in a cool, dry place away from direct sunlight and excessive heat. Keep out of reach of children.

Patch testing before first use is recommended, especially for sensitive skin.

Product Specifications

Specification Details
Brand	e.l.f.
Product Name	Power Grip Primer
Category	Makeup Primer
Product Type	Gel Makeup Primer
Variant	Power Grip Primer / Power Grip Primer + 4% Niacinamide
Key Ingredient	4% Niacinamide*
Texture	Clear, sticky gel
Finish	Dewy
Size	24ml / 0.8 fl oz
Main Function	Makeup gripping & preparation
Application Area	Face
Recommended Use	Before makeup

*For the Niacinamide variant.

Manufacturer Information

Item Details
Brand	e.l.f.
Manufacturer	-
Parent Company	-
Country of Manufacture	-

Testing & Certifications

Dermatologically Tested: -
Clinically Tested: -
Hypoallergenic: -
Non-Comedogenic: -
Cruelty-Free: -
Vegan: -
Paraben-Free: -
Sulfate-Free: -
Silicone-Free: -
Fragrance-Free: -
ISO Certification: -
GMP Certification: -

Frequently Asked Questions

What is e.l.f. Power Grip Primer used for?

It is a makeup primer designed to help grip makeup, prepare the skin, and support longer-lasting makeup wear.

Is e.l.f. Power Grip Primer a gel?

Yes. It has a lightweight, clear, sticky gel texture.

Does Power Grip Primer help makeup last longer?

It is designed to help makeup adhere to the skin and support longer-lasting wear.

What is the difference between the two formulas?

The original Power Grip Primer focuses on gripping and preparing makeup, while Power Grip Primer + 4% Niacinamide combines the gripping function with 4% niacinamide for additional skincare-oriented benefits.

What does 4% Niacinamide do?

Niacinamide is commonly used in cosmetic formulations to help improve the appearance of uneven skin tone and support a smoother-looking complexion.

Can I use it before foundation?

Yes. Apply a thin layer before foundation and allow it to set briefly before continuing with your makeup.

Is the primer hydrating?

The supplied product information describes the formula as having a hydrating, cooling, dewy feel.

How much product comes in the package?

The supplied information lists the size as 24ml / 0.8 fl oz.

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